REVOLVER ENTERTAINMENT celebrated another a major win from the BVA Annual Awards picking up the MARKETING INITATIVE OF THE YEAR – NON THEATRICAL AWARD for 2009 release CITY RATS.
 
The BVA recognised that REVOLVER ENTERTAINMENT’s strategy went beyond the standard approach to DVD releases, involving a variety of innovative activities despite a limited budget. The result of such activity boosted the film’s awareness to the extent that sales exceeded expectations; so much so that the DVD continues to sell at a strong steady pace one year on.  It has now sold more than 300,000 copies.
 
Opening this year with a Top 10 DVD release, DEAD MAN RUNNING, Top 10 Theatrical release, SHANK, produced by the company’s new production arm Gunslinger, plus forthcoming titles such as HEARTBREAKER (No.1 in France) and BLACK DEATH, 2010 looks set to see continued growth and achievement at REVOLVER ENTERTAINMENT.

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